WHY WE LOVE ECOUTERRE.COM
GREEN FASHION IS MORE THAN A PASSING TREND
In a society obsessed with instant gratification, novelty, and conspicuous consumption, it’s easy to dismiss fashion design as frivolous. Skirt lengths and platform heights appear inconsequential when juxtaposed with real-world concerns like climate change, economic strife, water shortages, and hunger and malnutrition. But if you consider the fact that clothing is something we envelope our bodies in every single day, to ignore the apparel industry’s environmental and social impact would be negligent, not to mention foolhardy.
$2 billion of hazardous pesticides are used every year to grow cotton—more than any other agricultural crop.
Clothing uses more water than any other industry besides agriculture. Conventional cotton, which is grown in more than 70 countries and comprises almost 50 percent of textiles worldwide, also happens to be the most toxic crop in the world. Roughly $2 billion of hazardous chemical pesticides are released into the air every year, accounting for 16 percent of global insecticides—more than any other agricultural crop. (To put this in context, it takes about a third of a pound of synthetic fertilizers and pesticides to grow enough cotton for a T-shirt.) The World Health Organization estimates that at least 3 million people are poisoned by pesticides every year, resulting in 220,000 deaths worldwide annually. In rural communities, where poverty prevents farm workers from taking the necessary precautions, miscarriages, premature births, and sickly children are ubiquitous.
Like any good product design, clothing production can be accomplished in a better, smarter, and more socially and environmentally sustainable way.
Ecouterre seeks to change people’s minds about what “fashion” design entails beyond fleeting fads and mindless consumerism. Like any good product design, clothing production can be accomplished in a better, smarter, and more socially and environmentally sustainable way. And we’re not the only ones who think so. Organic clothing, produced without toxic pesticides and dipped in low-impact dyes, is gaining popularity across the globe. In 2006, retail sales of organic cotton products reached $1.1 billion globally—85 percent higher than the year before, according to the Organic Exchange. Organic cotton is by no means alone on the playing field. With improved technology, other strange and wonderful eco-fabrics have entered the fray, from salmon leather tofiber derived from milk.
We’re excited about the future of fashion design and think that it’s time for hardcore fashionistas and hardcore greenies alike to start paying attention to eco-fashion—and, more important, start engaging in dialogue with one other. We hope that Ecouterre will provide that forum, paving the way to a smarter, more sustainable future.
IOWEYOU Takes Social Media to the Tag
By: Xzaviar Boston: PR Specialist/Event Designer
Not Hash tag, the garment tag. Inventive and edgy deign mixed with Fair Trade practices and Eco Sustainability makes this brand easy to fall for. For an overwhelming list of what their PR team is doing right, you need only look as far as there site. Mixing traditional advertising and new social media forms they go beyond the sell to truly connect buyers with their purchase.
Because each IOU item is unique it can be tracked - from its origin as a fabric through to its transformation into an article of clothing.
The IOU Project makes unique, handmade, traceable apparel. That alone is exciting. But the real difference lies deeper. Because each fabric is unique, we provide end buyers with the ability to trace the process from finished item right down to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the e-commerce social network which The IOU Project has built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility.
Human Rights Tour Goes Even Greener
The only Nationally Touring Human Rights Awareness group has gone even greener. Executive Director Xzaviar Boston of DEL|Monsoon PRM announces plans to take the tour in a very new direction.